Everyone knows the basics about preparing for an interview – pick an outfit that is clean and appropriate for the job level, don’t wear too much perfume or cologne, and thoroughly research the company beforehand. I was recently involved with the interviews for digital marketing positions and was surprised to see that several of the candidates made the same mistakes.
I shouldn’t have been too surprised, given digital marketing’s embryonic state. Still, the trip-ups among the candidates were common enough that I thought I could provide some tips to anyone looking to prepare for a digital marketing interview.