Jacqueline Parker | FreshGigs.ca - Part 2

Author Archives: Jacqueline Parker

Could Justin Timberlake Be Your Boss? The Life of Art Directors and Creative Directors

Justin-As-Creative-Director

Probably not. Although he was recently named creative director for Bud Light Platinum but that doesn’t mean you’ll ever receive creative direction from him.

Justin Timberlake is a brand ambassador so he will never be calling you into his office to bat round creative ideas over 100-year-old scotch.

However, since it’s about the journey remember that life in an advertising agency is very different than life in other industries.

Creative careers in advertising are often glamorized in Hollywood so it’s important to separate fact from fiction when choosing to pursue a career in the agency world. What might look like an over-paid and over-jazzed job as an art director in a Hollywood blockbuster might surprise you in real life.

While Creative Directors are seen as the rock stars of the agency, they can’t do the job alone. It takes a creative powerhouse to help develop and execute the creative vision. An art director is one of the most important roles on that team.

While the creative director leads the charge in an agency, the art director is responsible for helping to bring his vision to life.  So if you aspire to creative director one day, the role of art director (AD) is a great step to achieving that dream. However, since it’s about the journey remember that life in an advertising agency is very different than life in other industries. Continue reading