Author Archives: FreshGigs.ca Team

Social Media Presence: Be Real, Be Consistent, Be an Influencer

Social media is so much more than just a place where people overshare about their lives. While plenty of that goes on (we all have that Facebook friend), social media is actually your gateway to become a thought leader in your industry. Here are some tips from Salesforce’s How to Become a Social Media Influencer in Your Industry for using social media to its full professional potential.

Create relevant and unique content … and keep it coming. That doesn’t mean create unique content … just like everyone else. Certainly, there are trends in your industry that everyone is blogging, posting and updating about – and so can you. Just put your spin on it. You have ideas and a brand that sets you apart from others. Use that to create content that answers questions, addresses challenges or entertains.

People need to know there is actually a real wizard behind the curtain. They want to feel a personal connection.

This is an age of information dodgeball, and your audience is expert at ducking information that doesn’t have immediate relevance. They have so much information whizzing by their heads, that just tossing out an update, tweet or blog once a week is not going to make contact. It is suggested to update content at least once a day, ideally several times (but not every minute – don’t go into overload mode), to keep your brand and information in front of the pack.

Have a consistent presence. There are tons of social media sites out there, as well as blogs. Twitter, Facebook, Google+, blogs on your own website are just a few options out there. Find the ones that are most relevant and accessed by your industry and create a profile. Keep your branding and tone consistent and easily recognizable across all the social media platforms you choose to use. Salesforce suggest pumping up your content with industry terms to optimize exposure in search engines. Continue reading →

Hot Canadian Marketing & Creative Jobs August 9th, 2013

FreshGigs.ca Team

Marketing Coordinator with Central Door and Access Systems Inc.
Abbotsford, BC

Marketing Manager with Web Traffic with Sun Life Financial
Toronto, ON

Marketing Associate with St. Michaels University School
Victoria, BC

Account Manager, Direct Marketing with Stephen Thomas Ltd
Toronto, ON

Director of Digital Marketing with Blue Ant Media
Toronto, ON

Marketing & Communication Specialist with Canadian Breast Cancer Foundation
Vancouver, BC

Content Manager with N/A Inc.
Toronto, ON

Graphic Designer with Absolute Software
Vancouver, BC

Communications Coordinator with AIDS Committee of Toronto (ACT)
Toronto, ON

Intermediate / Senior Graphic Designer with Squeeze Creative Inc.
Calgary, AB

Account Director: Job Description

FreshGigs.ca Team

An Account Director ensures that campaigns are on time, within budget and achieve the strategic brand objectives. This position helps plan, coordinate and implement marketing plans and oversees marketing teams who are developing campaigns.

In addition, Account Directors are also responsible for developing new accounts and developing new opportunities for existing customers.

In addition, Account Directors are also responsible for developing new accounts and developing new opportunities for existing customers. Account Managers must have strong product knowledge and interpersonal skills, as they will be interacting with customers. They also must be good at anticipating customers’ needs and analyzing trends for future opportunities.

Most employers require a degree in business, marketing or a related field for the Account Director position. Four to six years of relevant work experience, as well as management experience, is generally required.

Ready to hire an Account Director? Post a job with Canada’s top marketing and creative job board now.

Looking for an Account Director role? Check out our listings.

Brand Manager: Job Description

FreshGigs.ca Team

Brand Managers are tasked with the success of brands or products. They overall plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Manager must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.

Most employers require Brand Managers to have a degree in business, marketing or a related degree.

Brand Managers must have a good understanding of their audience and customers and have strong creative, analytical and organization skills. A Brand Manager must also have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research. The position requires close collaboration with marketing, advertising and media departments.

Most employers require Brand Managers to have a degree in business, marketing or a related degree. Many prefer that Brand Managers also hold an advanced degree.

Ready to hire a Brand Manager? Post a job with Canada’s top marketing and creative job board now.

Looking for a Brand Management role? Check out our listings.

Web Designer: Job Description

FreshGigs.ca Team

A Web Designer develops and creates the look, layout and features of websites and associated applications. This position requires a strong proficiency in graphic design and computer programming. Web Designers work closely with development managers to keep sites up-to-date and relevant to their audience.

Web Designers need education in computer technology and website design to be competitive in the job market.

A Web Designer’s job duties might include writing and editing content, designing layout, understanding technical requirements, updating sites, backing up information and troubleshooting or fixing problems.

He or she has to have knowledge of web design software, such as Dreamweaver, Photoshop, Adobe Illustrator, and Paint Shop Pro. A Web Designer must also understand web development languages and possess graphic design skills.

Web Designers need education in computer technology and website design to be competitive in the job market. Generally, a degree in web design and interactive media is preferred. However, some web designers can still succeed without advanced schooling as long as they have a strong portfolio and experience.

Ready to hire a Web Designer? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in Web Design? Check out our listings.

Hot Canadian Marketing & Creative Jobs – July 26th, 2013

FreshGigs.ca Team

Designer (Marketing & Communications Dept) with Qtrade Financial Group
Vancouver, BC

Communications & Video Specialist with BuildDirect
Vancouver, BC

Account Director with The Works Design Communications
Toronto, ON

Account Director with N/A Inc.
Montreal, QC

Client Services Manager with Jam Van Inc.
Toronto

Mid-Level Marketing Manager with Mastermind Toys
Toronto

Demand Marketing Specialist with Vision Critical
Vancouver

Director of Commercial Marketing with Terramera Inc.
Vancouver, BC

Director of Consumer Marketing with Terramera Inc.
Vancouver, BC

Creative Director: Job Description

FreshGigs.ca Team

A Creative Director, also referred to as a Design Director, is the creative head of a design firm, design department or ad agency. The Creative Director typically manages creative staff, oversees vendors, photographers, printers and all those working on a project. He or she will also work with account executives and clients to make sure all needs are met and usually has the final creative authority.

This position requires strong people, persuasion and presentation skills to be able to keep clients and staff satisfied.

Creative Directors will create proposals, pitch ideas and overall ensure the project stays on track. They will keep team member on deadline, lead brainstorming sessions, conceptualize ideas, assign projects to staff and meet with all stakeholders in a project or campaign.

This position requires strong people, persuasion and presentation skills to be able to keep clients and staff satisfied. In addition, an extensive knowledge of graphic fundamentals, print and web capabilities, as well as marketing and advertising principles, are beneficial.

In general, the Creative Director position requires a degree in graphic design, art, communications or a related field. In addition, 5 to 10 years of experience in design, brand development and project management is generally preferred. Many Creative Directors start their careers as Graphic Designers.

Ready to hire a Creative Director? Post a job with Canada’s top marketing and creative job board now.

Looking for a creative job? Check out our listings.

Hot Canadian Marketing & Creative Jobs – July 12th, 2013

FreshGigs.ca Team

Director of Commercial Marketing with Terramera Inc.
Vancouver, BC

Director of Consumer Marketing with Terramera Inc.
Vancouver, BC

Experienced Graphic Designer with Creative Agency
Vancouver, BC

Channel Marketing Coordinator with Arc’teryx Equipment
Vancouver, BC

PR & Communications Manager with FinanceIt
Toronto, BC

Marketing Manager with Overwaitea Food Group
Langley, BC

Marketing Coordinator with Overwaitea Food Group
Langley, BC

Online Communications Coordinator with Ontario Teachers’ Pension Plan
Toronto, Ontario

Social Media Manager with BAM Builder Advertising & Marketing Inc.
North York, Toronto

Resource Development Officer with Crossroads International
Toronto, ON

Media without Borders – Smart or Self-Destructive?

FreshGigs.ca Team

We live in a global world. The worldwide economic crash proved that beyond a doubt. But as people cultivate a more international mindset, is it time for news organizations to do the same?

It’s no secret that the traditional news organizations, especially those still rooted in print, are struggling. Actually, struggling is an understatement. Some have hemorrhaged money until they finally had to give up the good fight and shutter their doors.

Mainstream news organizations are breaking geographic boundaries to reach new readers (mostly digital subscribers), and, importantly, revenue-generating advertisers.

According to Simon Houpt, in Media Navigating a World of Dwindling Profit, Beckoning Markets, news organizations are tapping international audiences in hopes of boosting business. Media organizations like the UK’s The Guardian, which scooped the recent U.S. government surveillance scandal, and the Wall Street Journal, which has created a centralized site for Canadian-related content, are examples of an emerging trend.

Mainstream news organizations are breaking geographic boundaries to reach new readers (mostly digital subscribers), and, importantly, revenue-generating advertisers.

But, will this do more harm than good? Will a UK-based readership really care about U.S. government surveillance scandals? Will covering news from other countries in detail drive away the local subscriber base? Probably not.

“We’re dealing with an audience of people who have an international perspective. Wherever they are in the world, their interests are in line, they want to know what’s happening in China, they want to know what’s happening in Brazil, they want to hear about the financial and economic story globally,” Rob Grimshaw, Manager of FT.com, was quoted as saying in Houpt’s article.

It may be too early to see how media without borders will affect the limping news industry. But more subscribers, no matter where they live, certainly can’t hurt.