FreshGigs.ca Team | FreshGigs.ca - Part 13

Author Archives: FreshGigs.ca Team

Marketing Coordinator: Job Description

Job-Descriptions-Marketing-Description

Marketing Coordinators are tasked to look after virtually every aspect of marketing work. They will work collaboratively with other marketing teams and guide them to achieve targets and customer satisfaction. Another vital part of this job is analyzing customer satisfaction. As such, a Marketing Coordinator will be at the help of planning and managing marketing activities and will work with a marketing research team to develop customer-related materials.

A Marketing Coordinator will develop marketing strategies, objectives and targets, as well as analyze the success of marketing campaigns and advertisements.

A Marketing Coordinator will develop marketing strategies, objectives and targets, as well as analyze the success of marketing campaigns and advertisements. He or she should have strong  business knowledge and some customer service skills. The position also requires strong written, verbal and presentation capabilities, as well

This position can be considered an entry-level or professional position depending on the company. A minimum of a degree in marketing, sales, business administration or a related field is required. Sales experience is also beneficial, though many companies are willing to provide training for the right individuals.

 

Ready to hire a Marketing Coordinator? Post a job with Canada’s top marketing and creative job board now.

Looking for a Marketing Coordinator role? Check out our listings.

Information Architect: Job Description

Job-Descriptions-Info-Architect

An information Architect provides positive user experience by planning and designing the information structure for websites and web applications. This position focuses on the target audience, the technologies that are used to create the sites and the actual information on the site. An Information Architect will organize information and design strategies using data from usability testing on how users interact with a company’s communications systems.

They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies.

Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required.

A degree in information technology, MIS or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial.

 

Ready to hire an Information Architect? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in Information? Check out our listings.

Marketing Manager: Job Description

Job-Descriptions-Marketing-Mngr

A Marketing Manager develops and implements the strategic marketing plans for an organization. He or she is in charge of generating growth in company’s sales by targeting the right customer base with a variety of marketing techniques. This includes planning, executing marketing campaigns, recommending appropriate sales and marketing channels and guiding the research and analysis of market data.

A Marketing Manager may also be responsible for hiring and training marketing and sales team, as well as supervising various job duties.

This position is in charge of creating a market for the specific product /service that the company provides through collaboration with other departments, such as public relations, customer services, etc. In addition, a marketing manager will design and conduct market research studies, as well perform data analytics on a study or campaign. A Marketing Manager may also be responsible for hiring and training marketing and sales team, as well as supervising various job duties.

In general, the Marketing Manager position requires a degree in marketing or a related field and at least seven years of experience. Marketing Managers may start their careers as buyers, sales representatives or public relations specialists and move into the position after obtaining an advanced degree.

Canadian Creative & Marketing Jobs This Week Sept 6th, 2013

FreshGigs-130906

Intermediate Art Directors and Copywriters with Elvis Communications
Vancouver, BC

Strategic Planner with Dare Advertising
Vancouver, BC

Senior Marketing Planner with Ontario Public Service
Toronto, ON

Senior Web Master with Chartwell Retirement Residences
Mississauga, ON

Marketing Assistant with Burdifilek
Toronto, ON

Creative Manager, Web Designer with Clearly Contacts
Vancouver, BC

Creative Designer with Acro Media Inc.
Kelowna, BC

Client Services Coordinator with Quintaro
Calgary, AB

You are Your Brand: Building a Brand from the Ground Up

Brand-Building-Blocks

Whether you are a recent graduate, a seasoned professional, or starting your own business, building your brand is essential. But where do you start? It’s a valid question – establishing yourself can feel overwhelming. Chris Perreira Jardine, in the blog Brand Yourself Today for a Brighter Career, says it best: build a consistent brand (and your career) like you would a house.

Attend events, hand out professional business cards, follow up on opportunities, ask for advice. And don’t forget about your online appearance.

Since most of us  aren’t construction experts, let’s go through it step by step.

First, construct a frame. Your frame is the basis which the rest of your career is built. What does that mean to you? It means that you need to uncover your passions and become an expert in your chosen field, closely following the industry and its trends. And don’t be afraid to  take some risks … and fail. As founder of Honda Motor Co., Ltd., Soichiro Honda, said, “Success represents the 1% of your work which results from the 99% that is called failure.”

With a sturdy frame in place, fill your interior. Jardine recommends reading. A lot. Read books that are in your field and, as importantly, those that aren’t. You never know where you will find inspiration. If you don’t know where to start your literary adventure, try these suggestions. Continue reading →

Web Developer: Job Description

What-is-a-web-developer

Web developers use Internet technologies to create websites. A developer has to have knowledge in a variety of computer languages and applications, including HTML, XML, Java, C++, C#, Perl, VBScript, PHP, JavaScript, DOM, CSS, Visual Basic .NET, Photoshop, Flash, Dreamweaver, Paint Shop Pro, etc.

As the Internet is constantly changing, Web Developers should have a strong knowledge of new technologies and be motivated to learn technology that is influencing web design.

As the Internet is constantly changing, Web Developers should have a strong knowledge of new technologies and be motivated to learn technology that is influencing web design.

For the Web Develop position, the amount of formal education varies with the amount of programming the position requires. Technically advanced positions will require a degree in computer science or a related field. However, a demonstrated knowledge of web development, a strong portfolio and experience can be as important as formal education.

 

Ready to hire a Web Developer? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in Web Development? Check out our listings.

SEM Specialist: Job Description

SEM-Specialist-Job-Descriptions
Image of a Young man with glasses working on the laptop in the office via Shutterstock

SEM Specialists (Search Engine Marketing), also known as search marketing strategists, work on behalf of organizations to ensure that when audiences search for specific and relevant content using Internet search engines, the websites for the organizations they work for appear within the top results.1

Search engine marketing uses techniques such as website and search optimization as well as paid Internet marketing methods such as pay-per-click advertising and paid directories; SEM specialists must know the various different search engines Continue reading →

Media Coordinator: Job Description

Media-Coordinator

A Media Coordinator’s main role is to promote a company’s or client’s products or services by coordinating the purchase of print space, broadcast time and Internet exposure. In this position, data, research and statistics are analyzed to evaluate cost-efficient and effective campaigns.

They work with an overall marketing team to determine the objectives, the audience and the best possible strategy for the budget.

Media Coordinators must follow current market trends and understand consumer patterns. They work with an overall marketing team to determine the objectives, the audience and the best possible strategy for the budget.

A degree in marketing or advertising with at least two years of related experience is usually a requirement for entry-level Media Coordinator positions.

 

Ready to hire a Media Coordinator? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in media? Check out our listings.

Wizards Need Not Apply: The Magic of Marketing is … Psychology

Marketing-Magic

Marketing isn’t magic. Sometimes it might seem that way. But, marketing is really about understanding what makes people tick … and using it to influence them. What better place to look for insight into successful marketing than the actual study of human behavior? Here are three studies, as examined by Brett Langlois in 6 Psychology Studies with Marketing Implications, which reveal key principles in marketing psychology.

1. Reciprocity: I scratch your back, you scratch mine.

The Study: Professor Dennis Regan, Cornell University, 1971. While evaluating art as a pair, an undercover researcher would offer a soda to some study subjects and nothing to others. He would then ask the subjects to purchase a raffle ticket from him.

The Result: We are sheep. The majority of test subjects followed the will of the group.

The result: Those who received soda were more likely to buy a ticket than those that didn’t. Just as interesting? They did this even though the ticket was more costly than the soda.

The Marketing Message: No Jedi mind tricks needed. Simply give your audience something of value, and those people are more likely to do something for you. Maybe even something that’s beyond what you gave them. A free case study, consultation, re-tweet or re-post can go a long way to tap into the power of reciprocity. It is what’s being called “Freebie Marketing.”

2. Exposure: Any publicity is good publicity.

The Study: Robert Zajonc demonstrated that there’s more truth to that statement than we realize. Two groups were shown a series of symbols and afterwards were told that some of the symbols represented positive adjectives while others represented negative ones.

The Result: The subjects rated the symbols they had previously seen more positively than those they hadn’t. Interestingly, the group repeatedly exposed to certain characters reported being in a better mood than the control group. Continue reading →