Image of people brainstorming from Shutterstock.
Research shows that brainstorming with a group of people is not the best way to come up with ideas. So why are we still doing it and how can we come up with stronger ideas, and still look like team players? Writer Emma Bullen has some suggestions.
Da Vinci didn’t do it, Shakespeare didn’t do it, Darwin didn’t do it. And I’m going to go out on a limb here and tell you that Elon Musk probably doesn’t do it either.
I am (of course) talking about brainstorming — the art of solving a problem by holding a spontaneous group discussion with your colleagues. Controversial this one. I’m sure a lot of you are reading this thinking, “what does she know, I brainstorm with my team all the time and we come up with GREAT ideas.” Continue reading