Art and copy never used to co-exist. In fact, they weren’t even neighbours!
The art department and the copy department lived in two different areas within an agency but they never worked together. You can see how far the role of the art director has come and how the position has become unified with the copywriter.
Where as once upon a time, the writer and art director may not have even crossed paths at the water cooler, today they are best buddies at the local watering hole.
Check out this short film on how life used to be in the advertising world:
(Update: The original film shared he from Youtube is no longer available. The film’s trailer has been added instead).
More details on the film available here: http://www.artandcopyfilm.com