An Account Director ensures that campaigns are on time, within budget and achieve the strategic brand objectives. This position helps plan, coordinate and implement marketing plans and oversees marketing teams who are developing campaigns.
In addition, Account Directors are also responsible for developing new accounts and developing new opportunities for existing customers.
In addition, Account Directors are also responsible for developing new accounts and developing new opportunities for existing customers. Account Managers must have strong product knowledge and interpersonal skills, as they will be interacting with customers. They also must be good at anticipating customers’ needs and analyzing trends for future opportunities.
Most employers require a degree in business, marketing or a related field for the Account Director position. Four to six years of relevant work experience, as well as management experience, is generally required.