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According to quora.com, a Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.
In an interview with Marketing magazine, Brett McDonald, a digital strategist for Zulu Alpha Kilo in Toronto thinks that the definition of role “could change depending on whom you ask but I believe a digital strategist is more of a connections strategist. Through a deep understanding of the strategy, we develop a plan that connects the brand to the online consumer.”
A Digital Marketing Strategist is responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data. Spotting trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO strategies are beneficial skills to have in this position.
The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs. Over at The Duffy Agency, they provide a pretty solid breakdown of what a Digital Marketing Strategist should do.
I believe a digital strategist is more of a connections strategist. Through a deep understanding of the strategy, we develop a plan that connects the brand to the online consumer. – Brett McDonald
In general, the Digital Strategist position requires a degree in marketing, advertising, business or a related field. A minimum of three years previous experience is preferred. According to PayScale.com, a Digital Strategist earns an average salary of C$55,421 per year.