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A Brand Strategist often works under the Brand Manager or marketing team to ensure a consistent and effective brand message. S/he will often need to be forward-thinking to anticipate future trends and success of a product or service.
A strategist will develop positioning recommendations, guide market research analysis and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.
So he’s not Canadian, but Brand Strategist Jeromy Ko gives a lighthearted explanation of what he does on a day-to-day basis:
As Jeromy mentions, the Brand Strategist does more than just work on the social media end of things. A Strategist should be detail oriented and multi-faceted – it’s more than just reputation management; there’s elements of SEO, web development, graphic design and of course, social media. Check out another interview with a Brand Strategist here.
A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends. In addition, it would do well to be familiar with statistics and research analysis. S/he will often need to be forward-thinking to anticipate future trends and success of a product or service.
The Brand Strategist position generally requires a degree in business or marketing. An advanced degree may be preferred, but is not required. According to the site PayScale.com, A Brand Strategist earns an average salary of C$66,384 per year.