A Media Buyer/Planner identifies the best mix of media channels to deliver effective marketing or advertising messages to the targeted audience. He or she would negotiate with media vendors for media space and time, monitor placements and manage contracts. A Media Buyer also uses research data to decide on the best media strategy for product/brand exposure within the allocated budget.
Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients.
Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients. They also analyze and research market demographics and collaborate with the communication team to best reach the targeted audience.
A degree in advertising, marketing, business management or communication is generally required for this position. Little to no experience is required for entry into this position, and training usually occurs on the job.